New 2026 Hyundai Palisade Releases Compelling Pricing Strategy

16-07-2025 06:30 -

Hyundai has announced pricing for its all-new 2026 Palisade three-row flagship SUV, starting at only $38,935 MSRP*. The new Palisade is bigger, better and goes further than its critically acclaimed predecessor -- and its SUV competition. Not only does Palisade’s additional space, longer driving range and rugged ability impress, its infotainment, convenience, and advanced safety-system upgrades mean that this new model is more capable in every dimension. With the introduction of a hybrid variant, tech that empowers, and enhanced roominess and comfort—alongside the adventure-ready XRT PRO model, the 2026 Palisade more than meets the needs of today’s drivers and families.

2026 Palisade ICE Models

SE FWD, 3.5L V6 GDI, 8-Speed Automatic with SHIFTRONIC®, $38,935

SEL 7P/ 8P FWD, 3.5L V6 GDI, 8-Speed Automatic with SHIFTRONIC®, $41,440

SEL Convenience FWD, 3.5L V6 GDI, 8-Speed Automatic with SHIFTRONIC®, $42,870

SEL Premium 7P/ 8P FWD, 3.5L V6 GDI. 8-Speed Automatic with SHIFTRONIC®, $44,800

Limited FWD, 3.5L V6 GDI, 8-Speed Automatic with SHIFTRONIC®, $49,270

Calligraphy FWD, 3.5L V6 GDI, 8-Speed Automatic with SHIFTRONIC®, $54,060

SE AWD, 3.5L V6 GDI, 8-Speed Automatic with SHIFTRONIC®, $40,935

SEL 7P/ 8P AWD, 3.5L V6 GDI, 8-Speed Automatic with SHIFTRONIC®, $43,440

SEL Convenience AWD, 3.5L V6 GDI, 8-Speed Automatic with SHIFTRONIC®, $44,870

SEL Premium 7P/ 8P AWD, 3.5L V6 GDI, 8-Speed Automatic with SHIFTRONIC®, $46,800

XRT PRO AWD, 3.5L V6 GDI, 8-Speed Automatic with SHIFTRONIC®, $49,370

Limited AWD, 3.5L V6 GDI, 8-Speed Automatic with SHIFTRONIC®, $51,270

Calligraphy AWD, 3.5L V6 GDI, 8-Speed Automatic with SHIFTRONIC®, $56,060

2026 Palisade Hybrid Models

MSRP, Hybrid Blue SEL 7P/ 8P FWD, 2.5L Turbo 4-cyl., 6-Speed Automatic with SHIFTRONIC®, $43,660

Hybrid Blue SEL Premium 7P/ 8P FWD, 2.5L Turbo 4-cyl., 6-Speed Automatic with SHIFTRONIC®, $47,020

Hybrid Limited FWD, 2.5L Turbo 4-cyl., 6-Speed Automatic with SHIFTRONIC®, $51,490

Hybrid Calligraphy FWD, 2.5L Turbo 4-cyl., 6-Speed Automatic with SHIFTRONIC®, $56,280

Hybrid SEL 7P/ 8P AWD, 2.5L Turbo 4-cyl., 6-Speed Automatic with SHIFTRONIC®, $45,660

Hybrid SEL Premium 7P/ 8P AWD, 2.5L Turbo 4-cyl., 6-Speed Automatic with SHIFTRONIC®, $49,020

Hybrid Limited AWD, 2.5L Turbo 4-cyl., 6-Speed Automatic with SHIFTRONIC®, $53,490

Hybrid Calligraphy AWD, 2.5L Turbo 4-cyl., 6-Speed Automatic with SHIFTRONIC®, $58,280

* MSRP excludes freight charges, tax, title, and license fees. Actual dealer prices may vary. Freight charges for the 2026 Palisade are $1,495. Hyundai Motor America reserves the right to change prices and features at any time.

The 2026 Hyundai Palisade SUV is photographed in California City, Calif. on Mar. 4, 2025.

Bold, premium SUV design
The new Palisade displays a commanding, premium aura thanks to design worthy of a flagship SUV. The front presents a distinctive vertical LED daytime running light graphic and a horizontal center positioning light signature, conveying a wider stance while highlighting the bold grille, with active airflow shutters in the lower fascia. A horizontal hood line couples with a more upright A-pillar for a strong side profile. Even with this bold, upright appearance, a remarkable 0.31 Cd has been achieved, one of the lowest in the segment.

Intuitive interior design elements
The new Palisade is larger in every key dimension: the body spans 2.5 inches longer and the wheelbase is 2.7 inches longer than the previous generation, allowing for easier passenger ingress and egress. The expanded interior employs a horizontal dashboard layout with soft-touch materials, sophisticated finishes, and a differentiated luxury ambience.

2026 Palisade now offers innovative Relaxation seats for front- and second-row passengers, providing generous additional degrees of recline and deployable upper-leg supports to help reduce fatigue during extended seating periods. Eight passenger seating is available across various trims for family adventures. Available captain’s chairs include one-touch second-row tilt-and-slide functionality for effortless operation, facilitating easy third-row access. For more convenience, the third-row seats are available with power-folding, sliding, and power-reclining mechanisms, along with heating. Cup holders and 100-watt-capable USB-C ports are readily accessible in each row, ensuring every occupant and every device remain juiced up for the entire journey.

Advanced technology looks out for you and your family’s safety and wellbeing at every turn
In addition to Hyundai’s SmartSense suite of active- and passive safety features, the 2026 Palisade protects families in a myriad of unique ways – while driving, or even when you’re parked. In a first for Hyundai, the built-in, two-camera Dash Cam can provide continuous recording while driving. It can also work with various vehicle sensors to automatically record nearby movement while parked. The Dash Cam can help offer increased peace of mind in a variety of other driving and parking scenarios, from panic stops to bump-and-runs. Video segments can be conveniently accessed via the head unit display or offboarded via the MicroSD card located in the glovebox.

The 2026 Palisade supports the latest version of Hyundai Digital Key 2.0 Premium4 which allows owners to leave their key fob at home and use a supported smartphone or smartwatch to lock, unlock, and start their vehicle. Palisade also offers Wi-Fi hotspot5 capability with Alexa Built-in Voice Assistant18 capability. Vehicles with cellular connectivity will be able to provide a hotspot that allows others to browse the internet, stream videos or music and more – just like at home.

Speaking of connectivity, the new Palisade comes standard with wireless Over-The-Air (OTA)6 update capability. This technology ensures that the vehicle’s major controls remain up to date, also clearing the way for software additions and new features to be added remotely. After it leaves the factory, the new Palisade is only going to get smarter. And when it comes time to stop for fuel or parking, Hyundai Pay® in-car payment technology7 makes it easy to securely pay for services using the vehicle’s touchscreen, shielding your personal data from gas-pump and public garage card skimmers alike.

New, powerful, and efficient internal-combustion and hybrid powertrains
The 2026 Palisade offers two new powertrain options. The internal-combustion powertrain boasts a newly developed 3.5-liter V6 making up to 287 horsepower and up to 260 lb.-ft. of torque. The direct-injected engine is coupled to an 8-speed automatic transmission with a two-chamber torque converter. This standard ICE powertrain is available in both two-wheel and HTRAC® all-wheel-drive configurations. This naturally-aspirated V6 is targeting a robust 5,000-pound maximum towing capacity8, giving active families the flexibility to haul a variety of weekend toys, including campers, boats, and powersports equipment.

For 2026, a hybrid option joins the Palisade powertrain portfolio for the first time. It features a 2.5-liter turbocharged in-line four-cylinder engine putting out up to an estimated 258 horsepower. Two electric motors mounted in the six-speed automatic transmission’s case provide additional tractive force for a combined total estimated system output of up to 329 horsepower and up to 339 pound-feet of torque (both estimated). Palisade HEV’s high-efficiency powertrain is expected to achieve up to 34 mpg combined, yielding an internally targeted range of up to 619 miles1. The hybrid powertrain also offers an estimated 4,000 lbs. of maximum towing capacity8, all of which combine for supreme driver confidence and flexibility out on the open road. Specific features have been added to the hybrid to provide a more EV-like ownership experience, including a new Stay Mode function that monitors the battery system when parked to allow for extended use of the infotainment and HVAC functions.

New safety and driver convenience technologies
Hyundai knows today’s SUV owners shouldn’t have to compromise when it comes to protecting their passengers, so the 2026 Palisade delivers a full complement of SmartSense active safety technologies -- even more than the already well-regarded previous model. The new model’s generous suite of Advanced Driver Assist Systems (ADAS) includes many key features, including Forward Collision-Avoidance Assist, Blind-Spot Collision Warning, Safe Exit Assist, Forward Attention Warning, High Beam Assist, Navigation-Based Smart Cruise Control, Lane Following Assist, Rear Cross-Traffic Collision-Avoidance Assist, Parking Collision-Avoidance Assist-Reverse, and Remote Smart Parking Assist.

All-new off-road-focused XRT PRO model
The entire 2026 Palisade model line is ready for your next adventure, but for consumers who enjoy treading even further off the beaten path, there’s a new, more capable variant: XRT PRO. This rugged model is the first Hyundai to wear the XRT PRO nameplate, signifying its significantly enhanced off-road capabilities beyond prior XRT models. Designed specifically with U.S. consumers in mind, XRT PRO includes more off-road-capable hardware- and software-level enhancements than any previous Hyundai. XRT PRO even looks the part, thanks to a uniquely muscular front end that incorporates a bold lower grille design bookended by prominent canyon red recovery hooks and a beefier lower fascia.

The 2026 Hyundai Palisade SUV is photographed in California City, Calif. on Mar. 4, 2025.

The Palisade XRT PRO includes:

XRT PRO Capability Features

XRT PRO-exclusive electronic rear limited-slip differential (eLSD)
8.4 inches of ground clearance (+1 inch vs. non XRT PRO models)
Improved approach (20.5°), departure (22.4°), and breakover (18.3°) geometry
All-terrain 255/60R18 tires
Blind Spot View Monitor
Surround View Monitor (with forward ground view)
Real-time pitch and roll, compass, and elevation displays
HTRAC® all-wheel drive
New Mud, Sand, and Snow terrain modes
Exposed functional canyon red recovery hooks front and rear
Downhill Brake Control
Tow mode
OEM tow hitch

XRT PRO Design Features

XRT PRO-exclusive 18-inch dark-finish alloy wheels
XRT PRO rear badging
XRT dark exterior accents (grille, window surround, cladding)
H-Tex leatherette seating surfaces with front heating and ventilation
Heated steering wheel
Bose® 14-speaker premium audio system
Ambient lighting
115-volt power outlet
Power moonroof

The 2026 Palisade is built in Ulsan, South Korea. ICE models are set to arrive at Hyundai dealers later this month, with hybrid models scheduled to go on sale early fall.