CUPRA unveils CUSTOM CUPRA by ABT pack for Formentor and Leon at Red Bull Ring
13-06-2026 18:59 -
CUPRA expands its range of personalisation options with the new CUSTOM CUPRA by ABT pack, developed jointly using ABT’s performance know-how alongside CUPRA’s unique attitude and design. The result is a comprehensive aero design package that brings a sharper, more aggressive sporty character to two models in CUPRA’s line-up. Thanks to this level of personalisation, each vehicle becomes even more unique, created specifically for the most passionate members of the CUPRA Tribe who seek the ultimate expression of the brand’s design: the CUPRA Leon , available in both 5-door and Sportstourer versions, and the CUPRA Formentor. The pack is available across the engine variants, from the top-range Formentor VZ5 down to 110kW (150PS), making some of the visual traits of the most performance-focused versions accessible to every customer.
“The CUSTOM CUPRA by ABT pack marks the newest page of our collaboration and brings the character of our most extreme models to every customer, regardless of which powertrain they choose. It is about giving drivers the freedom to make their CUPRA truly their own, with the meticulous craftsmanship of the CUPRA Racing Factory behind every single component.”
Sven Schuwirth, Executive Vice-President for Sales and Marketing CUPRA Conceived and handcrafted at the CUPRA Racing Factory, the same facility behind some of CUPRA’s most iconic racing projects, the CUSTOM CUPRA by ABT pack is the first factory-born customisation package of its kind, developed under CUPRA’s exacting quality standards and full homologation, ensuring the highest standards of precision and fit. It can also be retrofitted through the CUPRA dealer network..
This special edition was presented during the 5th edition of the CUPRA Performance Days, which took place from 10–13 June 2026 at the iconic Red Bull Ring circuit in Austria. The event, a professional, controlled environment for experiencing CUPRA performance, technology and driving dynamics, brought together around 320 participants, including media from Spain, Italy, UK, Austria, Germany, Switzerland and Czech Republic as well as dealers and customers.
Nearly 40 CUPRA vehicles, with a focus on high-performance and electric models, including the new Formentor VZ5 and the fully electric Raval, were exhibited at the event.
CUPRA LEON: THE RACING SILHOUETTE The CUSTOM CUPRA by ABT pack elevates the CUPRA Leon and CUPRA Leon Sportstourer with a striking performance design package that channels the racing DNA of the competition-bred Leon VZ TCR. The exterior transformation is defined by a front splitter and sculpted side skirts that sharpen the car's profile, leading to an assertive rear upgraded with a roof spoiler, winglets, C-flap mouldings and a redesigned lower diffusor with lateral decoratives. Grounding this track-inspired stance are high-end 19-inch CUSTOM alloy wheels, combined on selected powertrains with wider, high-performance tyres, while the vehicle features exclusive ABT branding in the roof spoiler amongst others. Finally, exterior CUPRA logos in Dark Chrome elevate the model to special edition status, reinforcing the exclusivity of the customisation.
CUPRA FORMENTOR: THE CROSSOVER SUV REINVENTED The CUSTOM CUPRA by ABT pack for the CUPRA Formentor echoes the rebellious spirit of the flagship VZ5, bringing its unmistakable, high-performance look to the full model range. The exterior transformation begins up front with a sharp splitter and sculpted Front air curtain frames that intensify the Crossover SUV's aggressive stance. Down the sides, distinctive door mouldings, visually lowering the car’s stance, further enhanced by a roof spoiler and C-flap mouldings. Striking 19-inch CUSTOM alloy wheels and the exclusive ABT lettering anchor this commanding, track-inspired design. Finally, Dark Chrome CUPRA logos underline the refined exclusivity of the customisation.
HANDCRAFTED AT CUPRA RACING Every CUSTOM CUPRA by ABT pack is assembled by hand at the CUPRA Racing Factory, underscoring the high-end quality and attention to detail. The process ensures full homologation and a seamless, factory-grade fit.
The partnership between CUPRA and ABT Sportsline continues to evolve, combining CUPRA’s distinctive design language with ABT’s decades of motorsport-derived engineering expertise. The CUSTOM CUPRA by ABT special edition represents the most comprehensive expression of that collaboration to date.
AVAILABILITY The CUSTOM CUPRA by ABT pack will be available for the CUPRA Leon, in both 5-door and Sportstourer variants, and the CUPRA Formentor from July 2026. Customers can configure the pack as part of their vehicle order or have it fitted at any authorised CUPRA dealership.
