Developed with passion and engineered with perfection, the BMW 7 Series Sedan has established itself worldwide as a leader in innovation and a technological pioneer since its introduction in 1977. Each generation has set new standards – from groundbreaking safety features and revolutionary operating concepts to benchmark-setting digital worlds. This future-oriented approach has characterized the BMW 7 Series Sedan for 49 years.
The new BMW 7 Series represents the most comprehensive model revision in the history of the BMW Group. This update marks another significant leap forward for the new BMW 7 Series at the midpoint of its seventh generation. As the flagship model and image leader of the brand, the new BMW 7 Series Sedan will spearhead the introduction of New Class technologies into existing models. This step also marks the beginning of a cross-powertrain and cross-segment technology rollout from which all future BMW automobiles will benefit.
A premiere for the new design of BMW's luxury class. The new BMW 7 Series embodies the specific expression of BMW's new design language for the luxury segment. A monolithic exterior, the new BMW kidney grille Iconic Glow, and minimalist crystal taillights create an expressive presence and strong brand recognition. The side view impresses with reduced surfaces, the character line, and refined details, while the rear is characterized by redesigned taillights and clean lines. Three BMW M Performance models ensure striking sporty differentiation, complemented by the M Sport package and M Sport package Pro. BMW Individual offers a wide range of personalization options, including the world-first BMW Individual Dual Finish, characterized by high-tech and craftsmanship. A curated portfolio of wheels, ranging from 20 inches to, for the first time, 22 inches, available from the factory, completes the picture.
Exclusive interior experience: A feel-good atmosphere with luxurious materials, modern design, and innovative technologies. The interior of the new BMW 7 Series Sedan impresses with a successful combination of luxurious materials, modern design, and advanced technology. The clear design language, high-quality surfaces such as leather, textiles, wood, crystal glass, and metal, as well as innovative details, create an exclusive yet comfortable atmosphere. Highlights include the new BMW Panoramic iDrive with the first BMW Passenger Screen, the further developed BMW Theatre Screen for a cinematic experience or for mobile working in the rear, an immersive lighting concept with an ambient light strip and new lighting elements, and the Bowers & Wilkins sound system with Dolby Atmos support for an outstanding audio experience. Ergonomically designed seats, including comfort seats and the optional Executive Lounge, new steering wheels, further developed automatic doors, and a digital interior mirror complete the package.[1]Standard features such as panoramic glass roof, 4-zone automatic climate control and the Travel & Comfort System complete the luxurious and individual overall experience.
BMW Panoramic iDrive and the new BMW Passenger Screen open up new dimensions in entertainment and information. The new BMW 7 Series combines the advantages of a luxury sedan with innovative BMW New Class technology and offers a comprehensive, digital user experience that puts both driver and passengers at the center. Highlights include BMW Panoramic iDrive with BMW Operating System X for optimal driver orientation, intelligent voice control with the enhanced BMW Intelligent Personal Assistant including Amazon Alexa+ AI technology.[2] as well as a high-performance software and electronics architecture for future-proof functions.
New features such as improved navigation with BMW Maps, convenient smartphone integration, digital M content from the BMW Digital Premium range, the BMW Digital Key Plus and numerous optional BMW ConnectedDrive upgrades as well as regular over-the-air software updates make the BMW 7 Series Sedan particularly flexible and keep it up to date.
The standard BMW Passenger Screen and the optional BMW Theatre Screen with 8K streaming, gaming, and video calls provide first-class entertainment for passengers, complemented by apps from popular third-party providers. The extensive entertainment offering is also available on the central display when the vehicle is stationary.
Proven technological openness: Efficient combustion engines, plug-in hybrids, and all-electric variants now offering over 720 kilometers of electric range (WLTP), thanks in part to the sixth-generation BMW eDrive cylindrical cells. The new BMW 7 Series Sedan once again impresses with a versatile powertrain portfolio that includes efficient combustion engines with 48-volt mild-hybrid technology, powerful plug-in hybrids, and advanced all-electric variants. Thanks to the innovative sixth-generation BMW eDrive cylindrical cells, the latter offer a significantly increased electric range of up to over 720 kilometers (WLTP). Drivers also benefit from convenient and intelligent charging solutions, optimized route planning, adaptive recuperation, and integration into the energy market for cost-effective charging. For the first time, the BMW 740 xDrive is available alongside the exceptionally smooth BMW 740d xDrive. The range is rounded out by two plug-in hybrid variants. In total, three BMW M Performance models represent a strong commitment to driving pleasure.
Advanced assistance systems with BMW Symbiotic Drive and the use of AI for maximum comfort and safety during partially automated driving and parking. The new BMW 7 Series Sedan sets new standards for comfort and safety during partially automated driving and parking with advanced technologies and the increased use of artificial intelligence. Innovative SAE Level 2 driver assistance systems and active safety functions provide noticeable added value, while BMW Symbiotic Drive optimizes the interaction between driver and vehicle. The Highway Assistant enables hands-free driving up to 130 km/h in numerous European countries, while the City Assistant supports navigation-guided "address-to-address" journeys in urban traffic for the first time. The standard range of active safety functions has been expanded compared to the previous model, and parking is particularly intuitive and convenient thanks to the standard Parking Assistant, AI-supported parking space recognition, and maneuver planning.
Sheer Driving Pleasure meets the joy of being chauffeured: a unique combination of driving dynamics and comfort. The new BMW 7 Series Sedan continues to unite impressive driving dynamics with the comfort of a luxury chauffeur-driven limousine, thus fulfilling the diverse needs of different customer groups worldwide – from sporty drivers to comfort-oriented passengers. Thanks to innovative chassis technology, including the standard Adaptive 2-axle air suspension with four electronically controlled shock absorbers, the BMW 7 Series offers outstanding driving characteristics and safety. For the first time, 22-inch wheels are available ex-works, with 20-inch wheels being the minimum standard. The optional Adaptive Chassis Control with Integral Active Steering and Adaptive Chassis Control Professional with Integral Active Steering and roll stabilization further enhance comfort and agility. Specific chassis equipment such as the M Sport package and three BMW M Performance Automobiles provide even greater dynamism. Modern features such as digital tire condition monitoring with AI, an integrated braking system and actuator-proximal wheel slip limitation guarantee handling and safety at the highest level.
Maximum security combined with luxury: the BMW 7 Series Protection. The BMW 7 Series Protection unites maximum security and luxury. It protects against attacks with firearms and explosives, is VR9 certified, and is optionally available in the highest resistance class, VPAM 10. The foundation is the innovative BMW Protection Core with multi-layered armor made of steel, special alloys, composite materials, and bulletproof glass. The chassis and brakes are specially tuned to maintain BMW driving dynamics. A new BMW 7 Series Protection special protection vehicle based on the new BMW 7 Series is currently in final development.
Sustainability in focus: resource-efficient development and production, innovative CO₂ reduction measures, and TÜV-certified transparency throughout the entire life cycle. The BMW Group is continuing its sustainability strategy in the new BMW 7 Series across all drive variants. The focus is on resource-efficient product development, innovative technologies, and measures throughout the entire life cycle – from the supply chain to production and use. Particularly with the BMW i7, CO₂e emissions are significantly reduced through the use of secondary materials, renewable energies, and optimized manufacturing processes, for example, in the Gen6 battery cells and aluminum wheels with a high recycled content. The company's ambitious climate targets, including a reduction of CO₂e emissions by 60 million tons by 2035, are part of its 360° sustainability approach. Transparency is ensured through the TÜV-verified carbon footprint. Production is powered by electricity and heat from renewable sources, supported by photovoltaics and a biomass heating plant.
Production at the BMW Group plant in Dingolfing. All model and drive variants of the new BMW 7 Series Sedan are produced on a single assembly line at the BMW Group plant in Dingolfing. This long-established Lower Bavarian site uniquely combines BMW's signature passion for perfect engineering with skilled craftsmanship. With the rollout of the New Class technologies, the BMW Group plant in Dingolfing once again assumes the role of lead plant for the new BMW luxury class.
