The Scorpion brand returns to the streets of Brazil, presenting the new Abarth Pulse, the first SUV of the historic Italian brand. After the Stilo Abarth in 2002 and the iconic Abarth 500 in 2014, the new Abarth Pulse marks an important turning point in the brand's global development plans, thus crossing the European and Asian borders and spreading around the world, offering its fans a specific dedicated model. to South America. The Abarth Pulse is in fact the first Abarth car to be developed and produced entirely in Brazil.
The brand has planned a series of initiatives to consolidate the relationship with the many overseas admirers of the Scorpio, starting with a digital platform through which to discover the news related to the model and the brand, up to the creation of dedicated spaces in Fiat dealerships. of the country, where customers can learn more about how to purchase Abarth models thanks to specialized sellers.
