The Audi group includes the following brands: Audi, Lamborghini, Bentley and Ducati.

17-03-2022 16:41 -

The transformation that leads to electric mobility requires large investments: Audi, Bentley, Ducati and Lamborghini will exploit their synergies even more intensely in the future thanks to one intensified collaboration as a Brand Group. This collaboration within the Group it will allow Brands the freedom to focus on individual strengths.

Bentley, the British luxury brand, has been fully integrated into Audi since the beginning of this year. “We took this opportunity to also intensify our collaboration with Lamborghini e Ducati and to radically rethink the teamwork between our Lamborghini, Bentley and Ducati ”, explains Markus Duesmann, Chairman of the Board of Directors of AUDI AG.

With different speeds, but with the common goal of creating a climate-neutral future, Audi, Bentley, Lamborghini and Ducati are moving towards electric mobility. Both Lamborghini and Bentley gave clear signals last year with billionaire investments in the transformation of the product range. Ducati is also working on electric propulsion and, from 2023, it will be the only motorcycle supplier for the FIM Enel MotoE World Cup.

The fact that the collaboration between the Brands works and creates synergies is demonstrated by the projects of common development for the Bentley Bentayga and Audi Q8 models, but also for the Lamborghini Huracán and Audi R8. In the future, most of the synergies will be in the product development sector. Thanks to the integration of Bentley and Lamborghini in the development of their first pure electric models, the synergies will be exploited in the Brand Group already in the product development process.