More than just electrically charged: The BMW i4 M50 is not only the first fully electric M automobile, but also the second BMW M vehicle that the New York designer Ronnie Fieg has designed exclusively as part of the cooperation between his brand Kith and BMW M GmbH . Only seven models of the BMW i4 M50 by Kith will be produced for the public. One of these is the only vehicle to be auctioned off to a global audience as part of this collaboration. To commemorate this strictly limited edition, Kith is offering a 51-piece collection of clothing and accessories in its global stores and online, inspired by the colors of the Kith Vitality Green vehicle paint and the BMW Individual Caramel Merino leather.
In the year of the fiftieth anniversary of BMW M, a historic vehicle bridges the gap between the past and the electrified present. As a BMW enthusiast, Ronnie Fieg also turns a 1972 BMW 1602 into a contemporary electric car. A homage to history: At the 1972 Olympic Games in Munich, two BMW 1602s converted into electric cars were used by the organizing committee as escort and camera cars in various long-distance competitions. The beginning of a pioneering, forward-looking development of electrified vehicles at BMW. The BMW Group will leave the unique 1972 BMW 1602 Elektro by Ronnie Fieg to the designer. He already has an impressive collection of BMW vehicles, which includes an iconic BMW E30 M3 by Kith from the first season of the collaboration. Ronnie Fieg's passion for BMW was kindled as a child by his grandfather - the cooperation with BMW M has brought him full circle. He founded his label Kith in 2011. The collaboration between the brands BMW and Kith began in 2020 with the design of a BMW M4 Competition Coupé by Ronnie Fieg. The 150 examples of the exclusive BMW M4 Competition x Kith were sold out in less than thirty minutes.
