Mitsubishi Motors launches 2023 Outlander Special Editions to celebrate 40 years in the U.S.

11-02-2023 10:11 -

Mitsubishi Motors North America (MMNA) recently celebrated its 40th anniversary. To further commemorate 40 years of operations in the United States, the brand is expanding its flagship family of seven-passenger SUVs with special Anniversary Editions of its top-selling Outlander and newly launched Outlander Plug-in Hybrid Electric Vehicle (PHEV), combining a unique paint scheme, badging and premium accessories, and offering a special value.

Mitsubishi Motors had actually been selling vehicles in the U.S. prior to 1981, but not under its own company name. Through a partnership with Chrysler Corporation, the company's cars were sold with Dodge or Plymouth branding on them. But in 1981, the company created a formal presence for itself as Mitsubishi Motor Sales of America, headquartered in Fountain Valley, Calif., with vehicles sold through an initial dealer network of 70 facilities across the country.