Ferrari Purosangue and Ferrari Vision Gran Turismo were awarded Red Dot: Best of the best 2023.

19-04-2023 08:18 -

For the first time in the history of the highly prestigious Red Hot Awards, Ferrari has won the top honor in two separate categories. The Ferrari Purosangue was awarded Red Dot: Best of the Best in the Product Design category, while the Ferrari Vision Gran Turismo was voted Red Dot: Best of the Best in the Innovative Products category by the jury . Another Red Dot Award went to the 296 GTS, Maranello's first Spider with a plug-in hybrid V6 engine.

The Ferrari Purosangue has created a whole new segment that has allowed Maranello to open up completely unprecedented new scenarios. Thanks to its modern architecture, it is a versatile car that effortlessly combines unparalleled comfort with the driving pleasure that is characteristic of all Ferraris. The 'Purosangue' (Thoroughbred) moniker perfectly embodies the car's architecture: its sleek, athletic exterior is a radical departure from the design of other four-door, four-seater cars on the market, and blends seamlessly with a luxurious cabin that offers excellent occupant space and comfort. The Purosagnue is not only an exceptionally fast, agile car - it is also the first Ferrari four-seater with the volume to guarantee all occupants an exceptionally comfortable in-flight experience.

The design of the Ferrari Vision Gran Turismo was conceived around the idea of ​​a speed form clothed in razor-sharp, angular geometric lines yet underlying organic surfaces. This juxtaposition has an angular disruptive effect, as the sculptural plasticity of the exterior and interior surfaces merge with the geometric rigor of the lines to create a car with an instantly recognizable personality. A car whose architecture revolves around an aerodynamic concept based on two imposing side ducts, patented by Ferrari, that direct the airflow from the front of the underbody around the cabin and over the large sidepods.