Wayne Griffiths, CEO of SEAT and CUPRA, confirmed the name of the brand's future urban electric car, the CUPRA Raval. A name that serves as a tribute to the Raval neighbourhood in the heart of Barcelona, and about which ROSALÍA's alphabet campaign already gave clues. “The CUPRA Raval is not just another car. It is an invitation to a new generation, which expects something better. An urban, rebellious and 100% electric car, with its own character and linked to 'Gen Z'. Something that's more emotional,” said Wayne Griffiths.