The new CUPRA Raval.

17-05-2023 19:39 -

SEAT S.A. announced the name of its future CUPRA model coinciding with the best first quarter results in its history. Between January and March, the company. registered a record operating profit of 144 million euros, an improvement of 139 million euros compared to the first quarter of the previous year, and a turnover of 3.6 billion euros, which represents a 48% increase compared to the first three months of 2022. These historic figures are thanks to CUPRA, which is driving the growth of the company's financial results.

Wayne Griffiths, CEO of SEAT and CUPRA, confirmed the name of the brand's future urban electric car, the CUPRA Raval. A name that serves as a tribute to the Raval neighbourhood in the heart of Barcelona, and about which ROSALÍA's alphabet campaign already gave clues. “The CUPRA Raval is not just another car. It is an invitation to a new generation, which expects something better. An urban, rebellious and 100% electric car, with its own character and linked to 'Gen Z'. Something that's more emotional,” said Wayne Griffiths.