Trim levels La Prima and (RED)
With the entry-level version Fiat (600e) RED , the Italian manufacturer is once again collaborating with the charity (RED). Named after the color red, the organization (RED) was founded in 2006 by musician Bono (U2) and US activist Bobby Shriver. It was originally set up to fight AIDS, but also supported the fight against the corona pandemic. (RED) champions the world's most vulnerable communities and provides a powerful voice for the need for global action. Funds raised by (RED) partners and campaigns go directly to strengthening health systems and supporting lifesaving programs in communities hardest hit by pandemics.
In line with the equipment name, the new Fiat (600e) RED is characterized by the color red both outside and inside, for example on the dashboard trim, the center console cover and decorative elements on the seat covers, which are made from recycled material.
The Fiat 600e La Prima is the top version of the new model. The body colors also contribute to the Dolce Vita feeling that this model variant stands for: They are based on Italy's sun, sea, earth and sky.