INFINITI brings brand refresh for a new era.

15-07-2023 13:26 -

INFINITI announces a comprehensive brand refresh to enhance customer connection and deliver 'thoughtful hospitality' across all touch points. Central to the update is a new global retail architecture design, in concert with an evolved brand logo and new multisensory signature. The new look and feel draws inspiration from the brand's Japanese heritage and reflects INFINITI's long held belief, that personal and rewarding experiences are more important than the car alone.

INFINTI's new retail architecture, led by the INFINITI global design team, based in Atsugi, Japan, blends a clean, minimalist exterior with an open, light-filled interior. A key to bringing to life INFINITI's signature Total Ownership Experience, the company is committed to offering physical retail spaces that allow valued customers the opportunity to connect and interact with the brand. Drawing inspiration from Japanese design philosophies, the new architecture pays homage to the brand's rich heritage while providing a truly immersive experience for customers.

The exterior façade features a distinctive deep eave along the roofline that purposefully creates shadow and controls direct sunlight into the showroom. Inside, the showroom has been reimagined to enhance the feeling of spaciousness and support a seamless journey for the customer.