Generative AI, augmented reality and remote-controlled parking – the digital experience in the BMW of the future at the Consumer Electronics Show (CES) 2024.

09-01-2024 16:41 -

The digital experience in the vehicle today and in the future: This is the main topic of the BMW Group's appearance at CES 2024. New infotainment products for the current BMW model portfolio will be shown. At the same time, the BMW Group is providing a glimpse into the future through demonstrations of innovative development projects: visitors can independently move a BMW iX remotely via the “Silver Lot” on the exhibition grounds, discover the potential of augmented reality glasses while driving as a passenger and discover new ones through generative ones Experience AI-enabled capabilities of the BMW Intelligent Personal Assistant, which uses the Alexa Large Language Model (LLM) to become the ultimate vehicle expert.