Aston Martin celebrates 110th anniversary with reveal of special logo on AMR23 Formula 1® car.
20-02-2023 10:12 - MOTORSPORT
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Aston Martin's 110 years of iconic on-track intensity will be celebrated throughout the 2023 FIA Formula One World Championship™ season, with a special anniversary logo revealed today to mark the ultra-luxury manufacturer's milestone. Unveiled for the very first time on the nose of the new AMR23 challenger to be raced this season by established driver Lance Stroll and two-time F1® World Champion Fernando Alonso, the ‘110 Iconic Years' crest features Aston Martin's renowned wings marque, which was redesigned in 2022 as part of a bold new creative identity to match the brand's future direction. The 110th anniversary will be celebrated throughout 2023, with Aston Martin's home Grand Prix at Silverstone seeing a special celebration of the British manufacturer's past, present and future.
The year will also see the first phase of construction completed on the Aston Martin Aramco Cognizant Formula One™ Team's new state of the art 400,000 square feet (37,000m2) F1® campus at Silverstone, which hosted today's team launch and will drive further technological collaboration between race and road in the future with the creation of a cutting-edge wind tunnel and simulator facility, set for completion at the end of 2024, that holds the potential to be utilised by Aston Martin Lagonda when developing its high performance products. The 2023 season will continue to see the highly desirable Vantage F1® Edition roar off Gaydon's sports car production facility. The 535PS performance car, which in 2021 became the first production model to be adorned with the F1® logo, has been a huge success since its introduction as an Official FIA Safety Car of Formula 1®, a role it will fulfill on the world's greatest circuits again this season alongside the DBX medical car. The Aston Martin Aramco Cognizant Formula One™ Team begins the 2023 FIA Formula One World Championship™ season at the Gulf Air Bahrain Grand Prix on 5 March 2023.