Lancia Pu+Ra HPE, the first car of the new Lancia era.
25-04-2023 08:23 - CAR NEWS
Lancia Pu+Ra HPE body is the natural evolution of the Lancia Pu+Ra Zero and displays many of the characteristics expected with the three-dimensional sculpture unveiled last November.
Indeed, the new Lancia Concept embodies the principles of the brand's innovative design language. The new Lancia Concept thus becomes the expression of timeless Italian design with a sustainable and innovative approach that goes beyond the typical automotive language.
Lancia Pu+Ra HPE is the name of the concept, with Pu+Ra referring to the brand's new, pure and radical design language, while HPE stands for High Performance Electric for a car that is eco-friendly, exciting and evolved over time. The acronym HPE was first used on the Lancia Beta in the 1970s to denote High Performance Estate, a symbol of sportiness and practicality.
Progressive Greens is the name of the Lancia Pu+Ra HPE colour, "progressive" in reference to the future of the brand and tomorrow's customers and "green" for its value in terms of sustainability. The bluish green color with a warm golden hue of liquid metal with latest generation pigments pays homage to the historic and timeless Lancia Flaminia Azzurro Vincennes.
The continuous dialogue between the past and the future is expressed in the flowing side lines that slope towards the rear of the vehicle, reminiscent of the Aurelia and the Flaminia and with a streamlined design made up of aerodynamics, sustainability and fluid volumes.
On the side, the new Lancia logo stands out, an expression of the brand's new graphic codes, which reinterprets all the historic elements of the brand (the steering wheel, the flag, the shield, the javelin and the lettering) and presents them in a modern key, to express innovation, premium , Italian spirit and eclecticism.
The dialogue between past and future continues at the rear, where we find the iconic round lights, inspired by the brand's most brutal and radical soul, with a clear reference to the legendary Lancia Stratos: the new iconic Lancia logo is between the lights to find .
The front represents a reinterpretation of the historic Lancia grille, now projected into the future by three beams of light that make it iconic, memorable and recognizable from afar. Above the glass stands out the new Lancia lettering, created with an original font inspired by the world of fashion.
The innovative circular roof allows a wide all-round view, with a clear reference to architectural elements typical of the new Lancia design. The rear window shows another nod to the Lancia Beta HPE of the '70s, with some enveloping horizontal lines that
echo the Venetian sunshade structure in a contemporary key. The large glazing makes natural light the protagonist and refers to the concept of living.
In line with Stellantis' electrification strategy, Lancia's renaissance envisages that the New Ypsilon will be launched in 2024 in both hybrid and electric versions, but only 100% electric cars will be launched as early as 2026 and from 2028 onwards Concurrent with the debut of the new Delta, the brand will sell all-electric models.
The Lancia Pu+Ra HPE concept, runnable and drivable, with its streamlined, efficient and aerodynamic body, is the 100% electric manifesto that represents the brand's vision for the next 10 years in terms of range, charging time and efficiency for a performance of represents the top of the market.
Lancia has always produced models capable of rewriting the history of three main categories of cars: city cars , flagships and compact sedans. And that will continue to happen in the future as the new Lancias offer the best in all three segments and benefit from the compelling attributes of the Stellantis platforms. Compact, agile and pleasant to drive, the new Lancia vehicles will attract a European clientele, the so-called progressive classic influencers , looking for timeless elegance, Italian style, innovation and a comfortable and pleasant driving experience.
The Lancia Pu+Ra HPE concept, composed of technological modules (e.g. engine, battery, suspension, brakes, etc.) of the new Ypsilon, is the brand's manifesto for the next 10 years and offers a vision of future cars in In reference to:
– autonomy with over 700 km;
– loading time of just over 10 minutes;
– Energy consumption below 10 kWh/100 km;
– a set of aerodynamic features : low roof, narrow digital exterior mirrors, aerodynamic wheels*, three front and aerodynamic skid plates.
*Goodyear is the manufacturer of Lancia Pu+Ra HPE tires with a unique concept and custom sidewall design for perfect rim integration that gives the vehicle a premium look.
The tire has an aerodynamic sidewall that ensures the highest level of performance while improving energy efficiency.
"Effortless Technology by Lancia", a technology that is easy to use and at the service of people
Lancia Pu+Ra HPE's vision for the future envisions a simple, effortless and intuitive technology that makes life easier for its customers on board, welcoming them and makes "feel at home".
SALA (Sound Air Light Augmentation) is the pillar of Lancia's Effortless Technology.
HALL . is an indispensable and intelligent virtual interface that centralizes the audio, climate control and lighting functions and allows the driver/passenger to customize the environment in the vehicle with a simple touch of a button or with the sound of voice.
SALA will allow customers to choose one of three modes onboard:
It is immersive and enhances the driving experience thanks to Stellantis Chameleon technology, used for the first time in a car, which can “adapt” the cabin atmosphere to the external environment by adjusting the sound according to the air and light;Well-being , thanks to the support of Stellantis TAPE artificial intelligence (Tailored Predictive Experience), anticipates the different moods of the driver/passenger and reacts to improve their well-being thanks to a better atmosphere on board; Entertainment allows you to take advantage of any waiting times, offering the possibility of watching a streaming film, playing a video game or browsing social networks.The New Ypsilon will be the first Lancia model to be equipped with the SALA interface. In order
to offer an ever more complete and immersive experience, SALA will follow step by step the evolution of Stellantis technological platforms, which will allow each brand to customize your own features in the different models.
Indeed, the new Lancia Concept embodies the principles of the brand's innovative design language. The new Lancia Concept thus becomes the expression of timeless Italian design with a sustainable and innovative approach that goes beyond the typical automotive language.
Lancia Pu+Ra HPE is the name of the concept, with Pu+Ra referring to the brand's new, pure and radical design language, while HPE stands for High Performance Electric for a car that is eco-friendly, exciting and evolved over time. The acronym HPE was first used on the Lancia Beta in the 1970s to denote High Performance Estate, a symbol of sportiness and practicality.
Progressive Greens is the name of the Lancia Pu+Ra HPE colour, "progressive" in reference to the future of the brand and tomorrow's customers and "green" for its value in terms of sustainability. The bluish green color with a warm golden hue of liquid metal with latest generation pigments pays homage to the historic and timeless Lancia Flaminia Azzurro Vincennes.
The continuous dialogue between the past and the future is expressed in the flowing side lines that slope towards the rear of the vehicle, reminiscent of the Aurelia and the Flaminia and with a streamlined design made up of aerodynamics, sustainability and fluid volumes.
On the side, the new Lancia logo stands out, an expression of the brand's new graphic codes, which reinterprets all the historic elements of the brand (the steering wheel, the flag, the shield, the javelin and the lettering) and presents them in a modern key, to express innovation, premium , Italian spirit and eclecticism.
The dialogue between past and future continues at the rear, where we find the iconic round lights, inspired by the brand's most brutal and radical soul, with a clear reference to the legendary Lancia Stratos: the new iconic Lancia logo is between the lights to find .
The front represents a reinterpretation of the historic Lancia grille, now projected into the future by three beams of light that make it iconic, memorable and recognizable from afar. Above the glass stands out the new Lancia lettering, created with an original font inspired by the world of fashion.
The innovative circular roof allows a wide all-round view, with a clear reference to architectural elements typical of the new Lancia design. The rear window shows another nod to the Lancia Beta HPE of the '70s, with some enveloping horizontal lines that
echo the Venetian sunshade structure in a contemporary key. The large glazing makes natural light the protagonist and refers to the concept of living.
In line with Stellantis' electrification strategy, Lancia's renaissance envisages that the New Ypsilon will be launched in 2024 in both hybrid and electric versions, but only 100% electric cars will be launched as early as 2026 and from 2028 onwards Concurrent with the debut of the new Delta, the brand will sell all-electric models.
The Lancia Pu+Ra HPE concept, runnable and drivable, with its streamlined, efficient and aerodynamic body, is the 100% electric manifesto that represents the brand's vision for the next 10 years in terms of range, charging time and efficiency for a performance of represents the top of the market.
Lancia has always produced models capable of rewriting the history of three main categories of cars: city cars , flagships and compact sedans. And that will continue to happen in the future as the new Lancias offer the best in all three segments and benefit from the compelling attributes of the Stellantis platforms. Compact, agile and pleasant to drive, the new Lancia vehicles will attract a European clientele, the so-called progressive classic influencers , looking for timeless elegance, Italian style, innovation and a comfortable and pleasant driving experience.
The Lancia Pu+Ra HPE concept, composed of technological modules (e.g. engine, battery, suspension, brakes, etc.) of the new Ypsilon, is the brand's manifesto for the next 10 years and offers a vision of future cars in In reference to:
– autonomy with over 700 km;
– loading time of just over 10 minutes;
– Energy consumption below 10 kWh/100 km;
– a set of aerodynamic features : low roof, narrow digital exterior mirrors, aerodynamic wheels*, three front and aerodynamic skid plates.
*Goodyear is the manufacturer of Lancia Pu+Ra HPE tires with a unique concept and custom sidewall design for perfect rim integration that gives the vehicle a premium look.
The tire has an aerodynamic sidewall that ensures the highest level of performance while improving energy efficiency.
"Effortless Technology by Lancia", a technology that is easy to use and at the service of people
Lancia Pu+Ra HPE's vision for the future envisions a simple, effortless and intuitive technology that makes life easier for its customers on board, welcoming them and makes "feel at home".
SALA (Sound Air Light Augmentation) is the pillar of Lancia's Effortless Technology.
HALL . is an indispensable and intelligent virtual interface that centralizes the audio, climate control and lighting functions and allows the driver/passenger to customize the environment in the vehicle with a simple touch of a button or with the sound of voice.
SALA will allow customers to choose one of three modes onboard:
It is immersive and enhances the driving experience thanks to Stellantis Chameleon technology, used for the first time in a car, which can “adapt” the cabin atmosphere to the external environment by adjusting the sound according to the air and light;Well-being , thanks to the support of Stellantis TAPE artificial intelligence (Tailored Predictive Experience), anticipates the different moods of the driver/passenger and reacts to improve their well-being thanks to a better atmosphere on board; Entertainment allows you to take advantage of any waiting times, offering the possibility of watching a streaming film, playing a video game or browsing social networks.The New Ypsilon will be the first Lancia model to be equipped with the SALA interface. In order
to offer an ever more complete and immersive experience, SALA will follow step by step the evolution of Stellantis technological platforms, which will allow each brand to customize your own features in the different models.
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