New Citroën brand identity and logo.
28-09-2022 10:05 - EVENTS
Citroën revealed a fresh corporate brand identity and logo, signaling a bold, exciting and dynamic new era for the 103-year-old brand is underway as it accelerates its mission to make electric mobility accessible to all and extends its core DNA for affordability, audacity and customer wellbeing. The new look reinterprets the original logo first adopted by founder André Citroën, inspired by the success of his first metalworking company producing chevron-shaped 'herringbone' gear systems. The familiar and technical “deux chevrons” reference has remained at the heart of Citroën's identity ever since.
The elegant new emblem signposts the brand's transition and evolution, and will debut at the end of September on a significant conceptual Citroën family vehicle. Versions of it will then progressively enhance future Citroën production and concept vehicles from mid-2023 on. The prominent, enhanced vertical oval will introduce a new direction in design language in which the visually prominent badge will become an immediately recognizable signature element of all Citroën models.
NEW BUT FAMILIAR:
Central to the new brand identity is the evolution of Citroën's world-famous “deux chevrons” symbol - the tenth significant revamp of the Citroën logo since the formation of the company in 1919 – and features wider and more prominent chevrons contrasted and surrounded by a softer vertical oval frame.
The new identity will also extend beyond the digital environment and use of the new logo on and in vehicles to embrace all elements of the company's corporate identity, from merchandising and documentation to dealership and corporate building signage. Efficient new signage will be lighter and energy saving, as well as chrome free to increase recyclability. The comfortable and familiar “La Maison Citroën” retail interior concept will also continue to be enhanced as it has proved to be popular with customers since its introduction several years ago. A fresh, simplified colour palette and new lettering evolved from Citroën's current proprietary fonts will complement the logo and further enhance the new brand identity. Significantly, the more prominent, enhanced vertical oval will initiate a new direction in product #design language in which the visually prominent badge will become an immediately recognizable signature element of all Citroën models. Complementing the new logo is a fresh corporate brand identity programme and the appearance of a new brand signature, which promises “Nothing Moves Us Like Citroën”.
Inspired by an important legacy colour for Citroën which has been used on iconic cars throughout the company's history including the 2CV and the DS, the calming Monte Carlo Blue will be making a welcome return to the car portfolio in the near future, as well as featuring in details of the brand identity palette for corporate and retail applications.