The all-new Lancia Ypsilon.

“With the new Lancia Ypsilon, the first car of the new era, ripe for Italy. The model represents the massive expression of comfort and design on the side, features the technology and connects to the tops of the categories, is extremely elegant and intuitive, in perfect Lancia style. As a result of the same thanks to the collaboration with Cassina which, in the Centro Stile in Turin, has prepared a real living room, inspired by welcoming Italian homes.” Said Luca Napolitano, CEO of the Lancia market.

The new Lancia Ypsilon is the first production language for the application of Lancia Pu+Ra Design, the new Lancia design language (name born from the portmanteau of the words “Puro” and “Radicale”), unique in its kind and intended to last over time. Exploiting the connection between tradition and innovation, the model brings the brand into the new era, through a language that is not typically automotive: the volumes are created through successive stratifications, adding and intersecting elementary and iconic shapes. These two elements include the morbid, elegant, pure and sensual forms of Aurelia and Flaminia, combined with two modern expressions of radicality and sensuality, inspired by the sporting history of walking embodied by the famous Stratos and Delta, but not in the language of March architecture, of furniture and fashion.
The reference to the most brutal soul of the brand clearly emerges in the rear of the car, characterized by the richest lighting system in the segment, in terms of technology and extension: the new Lancia Ypsilon features the iconic round full LED fans, with a reference to the 'Unforgettable Lancia Stratos, legendary model for the world of rallies. They are due to the content of a new design element, the letter Y, an extremely symbolic synthesis that can be arranged horizontally within the circumferences, and frame the new Lancia writing, made in satin stainless steel finish and in contrast the original font that takes inspiration from one The Italian tradition is the legacy of the entire history of the March, of fashion, "signing" the future of the March for the rendering of something desirable and always contemporary.
A perfect dialogue between purity and radicality, also emphasized by the Ypsilon writing which compares on the rear and, through its "handwriting" characters, is inspired by an iconic historic Lancia car, symbols of purity such as Fulvia, Flavia and Flaminia.
The new lettering is the protagonist of the black front, inspired by the Lancia Beta Montecarlo. The Lancia campsite is now reinterpreted in a modern key of the historic past, the chalice, creating futuristic, futuristic lighting: the LED lights are an interpretation of this iconic element, memorable and recognizable from far away, today in the night. This double signature, chalice-written, will sign the front of all three new models of the brand: a "chalice of light" which virtually embraces the name of the brand and identifies the new identity of Lancia in the electric era.
The new logo is part of the Progressive Classic element. The company that enters the march on electric mobility exploits the distinctive elements of the historical march, the steering wheel, the flag, the shield, the spear and the writing are reinterpreted in a modern key for projects in the future. These elements of the Marche construction are also symbols of the nobility and Lancia heritage, in terms of line, shape and position in a new balance, capable of expressive innovation, premiumness and Italianness with a touch of eclecticism, so much so that the Lancia is asymmetrical.

The new Lancia Ypsilon marks the return of the Lancia brand to Europe, concretizing its internationalization process and proceeding with its solid, ambitious roadmap in line with Stellantis' "Dare Forward" strategic plan, whose objective is to make Lancia a brand desirable, respected and credible.
Part of the first year of 2024, the Lancia brand entered Europe with a network of 70 new dealerships in an old big city, not with future and high-quality customers of the brand. The first retailer involved, in 2025, is from Belgium and Holland, from France to Spain and from 2025 to Germany.
The criteria that Hanno guided in the selection of the countries.
The first of all is the love and passion for “Made in Italy” products, with Spain, Belgium and France in all the rankings. The second criterion is the relevance of online sales with the Netherlands in the lead. The third criterion is the size of the B-segment premium, among which Spain, France and Belgium fall in first place.
This country also has a historical legacy in the charm of Italianness and the Lancia brand, the most popular in the world, also in the grace of many iconic models of They Seduced actors, lovers of fashion, Italian elegance and motorsport enthusiasts.
The first part is in Lancia Tornerà Saranno Belgium, with 10 concessions and 13 points for after-sales assistance, and Holland, with 6 concessions and other points dedicated to after-sales service.
Followed by Spain and France. Spain, the third largest European market in the premium A and B segments, is a country attentive to all-Italian elegance, in terms of design and style, which has a strong affinity with the entire culture of the country. For this reason, the Lancia restaurant in Spain is an event that took place in 2024 and 2025, for a nominal value of 16 concessions in the Spanish capital.
The same passion for the beauty and iconicity of the group the Lancia brand is found in France, where there are 7 official Lancia Clubs and where there are 20 dealers and 80 after-sales assistance points, ready to welcome the arrival of the new Lancia Ypsilon.
And finally Germany, with a strong game with the world of Rally, dominated Lancia for many years and the grace of a German driver who contributed to the unbeaten character of the brand, a frontier of iconic cars such as the Delta, the 037 and the Stratos. Firstly by Walter Röhrl, he left the Italian Marche and, in particular, driving the iconic Lancia Rally 037 on the back track of the 1983 World Rally Championship, outclassing rivals equipped with all-wheel drive. Germany also boasts one of the historic European Lancia Clubs, with 40 years of existence and 250 active memories, and will welcome the first car of the new Lancia era with 25 concessions and 100 after-sales assistance points.
An international version of the Italian market is the property of our new, efficient and innovative distribution model, with 50% of sales online and a number selected by retailers with a clear mission: quality without compromise. Now I have a new showroom designed for a European client, the so-called progressive classic influencers, looking for timeless elegance, Italian style, innovation, together with a comfortable and pleasant experience on board.
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